SEO (Search Engine Optimization) is needed for your website if you want to rank on the SERP (Search Engine Results Page). The one you should really be shooting for is Google, as they are the biggest search engine in the world, they are the most popular, the most used, and the most sophisticated. Local SEO involves having your website rank highly when people enter a location.
Furthermore, there are location based tools, engines and apps that use Google search but with place names allied to the keywords that are entered in the tool/search-bar. If you want to rank highly on these as well, then you will need to pay attention to your local SEO.
Local SEO sets you apart from the other millions of websites
There are a lot of websites out there that you have to contend with. That is why the Google search engine produces so many results for just one simple search query. When you use local SEO, the websites that are not related to your area are filtered out. This means that there is less competition. It also means that websites that are similar to yours, but that are not relevant to the user, are filtered out as well.
Furthermore, you will also find that websites and companies with a similar name to yours are filtered out as well. This is a more common problem than you may assume. For example, you may run a salon called “curl up and dye,” and you may think that you are unique. But, sadly you are not, as there are thousands of them dotted around the globe. If a person were looking for your website, they may type in “curl up and dye” and see all of the other establishments with the same name. With local SEO you can change all of this.
If the user typed in “curl up and dye, xxxx” where “xxxx” is your location, then only your website (and a number of irrelevant websites) is going to appear. You automatically filter out all of the other salons with your name (unless there is another in your area).
Local SEO is part of a good long-keyword profile
Each of your website pages should have at least two long-tailed keywords. It goes like this: a word such as “salon” or “hair salon” counts as a key word or key phrase. But, something such as “cheap hair salon for women” is a long-tailed keyword. If you are optimizing for local SEO, you will find that location based long-tailed keywords are very effective. For example, if your salon is in Greeneville, Tennessee, then a great long-tailed keyword would be “hair salon in Greeneville Tennessee.”
Do not forget that if you are adding your long-tailed keywords into your Meta keywords tag, that the comma separates them, so adding “Greeneville, Tennessee” with a comma between them is going to split the long-tailed keyword up.
As a side note, be careful of relying on place names that have duel meanings. For example, if your place name is in “Boring” in Oregon or “the bottle” in Alabama, then your keyword profile is not going to be as powerful because Boring and Bottle have meanings other than the place name.
Target users in your local vicinity
This is the main reason why you need local SEO, because the people near you are going to search for your business in your local area. For example, if you are a blacksmith then people in your local area are going to want to find your smithy. They will enter the keywords “blacksmith” and your local area, and if you have optimized for local SEO then your website will appear on the search engine results page.
Helps users to refine their search results
The user is going to want to be able to narrow down his or her search. One factor that he/she may wish to narrow it down by is location. If your website has sufficient local SEO, then your website will still appear in their search engine results.
Local SEO helps mobile device users find you
People on mobile devices will often use GPS and other mapping technology to find their way around. It is not uncommon for them to do a local search around their area on the map. If your website has local SEO, then not only will people in your area find you, but people on mobile phones who are just visiting will also be able to find you too. This is also a good reason why your website should be dynamic too.
The guest post is written by Sonia J. She also provides biology homework help for school and university students. Link: http://www.homework-desk.com/biology-homework-help/